Rag & Bone's new Spring/Summer 2011 ad campaign has reached a unique concept. They basically have given the power to models Abbey Lee, Sasha, Lily and Edita. They gave the girls a variety of Rag & Bone's clothing and let them make some magic!
This is part of a whole marketing strategy called DIY (do it yoursef) where everyone can submit an image of themselves with a Rag & Bone look. Isn't it a great a idea to involve the consumers with the product?
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